We developed a visual language for the program that we referred to as "digital confetti". These ambiguous shapes radiate out from more recognizable household objects to abstractly depict their connectivity throughout the home, and the possibilities for creativity within a smart home system. The combination of playful linework and bright-yet-sophisticated color palette is designed to appeal to smart home beginners and savvy users alike, and provide an easy, recognizable way to call out smart home products throughout the store.

In addition to the identity and signage system, we created graphics for the store-within-a-store experience itself, positioning and grouping smart home products in a helpful and digestible way.

Design: Alex Westray, Maxim Vakhovskiy
Art Direction: Alex Westray
Copywriting: Carson Pavkov
Creative Direction: John Pietrafesa
Animation: Fede Cook